Using a corporate blog for knowledge transfer
Big business can preserve knowledge by blogging
Bob Suh, chief technology strategist for the giant consulting company, Accenture, says one of the biggest challenges in business is knowledge transfer.
Individuals within in a large corporation may have valuable and untapped specialised knowledge, but nobody knows who knows what.
Suh is impressed with the use of blogs as a tool for transmitting business ‘war stories’ that others can learn from.
A corporate blog can be a valuable tool for marketing and knowledge management