What can happen when you open your arms to the public
The Click Z article about Web 2.0 has 2 gems in it:
"When you invite the whole world to your party, inevitably someone pees in the beer."
Xeni Jardin on "Wired News,"
Using editorial to promote products can be pretty effective if done correctly.
Custom pubs are a great idea. Another way to use editorial content is to get it into the news engines and new sites. But it has to be good news content – not thinly disguised sales content.
The growth of online news search has given marketers a huge opportunity – but unless your content is well written newsworthy editorial of value, it won’t do you any good.