Last year 10% of audiences caught their favorite shows online.Brands are catching on to the idea that they can create custom content and attract the right audience. Where is this custom content being viewed? Online. By the end of the year, an estimated 40% of programming will be viewed through the Web, says James McQuivey, an analyst at Forrester Research. … [Read more...]
Hottest Digital Media Segments
AdAge Predictions for 2008AdAge tips online video, search and social networking to be the front runners in 2008.A growing element of the online ad marketplace will continue to be social networking, with eMarketer predicting that spending on the subsegment will surge to $1.6 billion in 2008, an increase of nearly 74 percent, as total Internet spending is projected to … [Read more...]
Quality of Online Content is King Once Again
Professional videos draw the ad dollarsThe launch of Google's in video ads brought some interesting facts to the fore - it's not the flushing felines and lip-syncing college kids of user-generated video that supposedly draws so any eyeballs that got the ad dollars. Marketers are more interested in paying customers than a slew of eyeballs just there to see a weird … [Read more...]
Is Video Hot or What?
Google Snaps up YouTubeThe rumors are official - Google bought YouTube for $1.65bn.The price makes YouTube, a still-unprofitable startup, by far the most expensive purchase made by Google during its eight-year history.I guess online video is hot. Is it in your Internet marketing strategy yet? … [Read more...]
Sony Joins The Rush To Embrace Online Video
Another user-generated site bought by big media.Grouper, one of a number of YouTube wanna-bes, hit the jackpot when they caught the eye of Sony.Grouper has attracted a following of millions of fans - and they are not just passive viewers of Web-based videos. Grouper fans are creators of videos that can be shared withothers … [Read more...]