The Online Marketing Summit in San Diego was held at the beautiful Paradise Point Resort this year. I caught up with Greg Jarboe of SEO-PR after one of the keynote sessions and talked to him about search, video and public relations.
According to comScore the second most popular site where searches are conducted is YouTube, Music is the number one genre of videos searched, but how-to videos are not far behind.
Gregs advice for PR people:
The opportunities are increasing online. PR people have to learn new skills. You can create videos and upload them to YouTube as part of your pitch to traditional media. Learn to tell your stories in video, upload them to YouTube, optimize them for search so they get found and work with analytics so you can track and measure your results.